The effects of the Temperance Movement in the late 19th century was felt even as far as this most northerly of Lincolnshire villages, as in 1896 details of the formation of the New Holland Temperance Brass Band was reported in the Lincolnshire Press.
The newspapers also record (c.1915) that the village also had housing named Temperance Villas. Although the exact location is unknown, it would appear to be some of the terraced housing near to the former Methodist Chapel.
In the 1890s reports of the New Holland Wesley Temperance Cricket Club were also detailed, and it is clear that some of the matches were held at a pitch in New Holland.
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